What is an AI press release generator?
An AI press release generator turns an announcement into a news release in the format journalists expect. You enter the company name, the city for the dateline, the announcement, an optional spokesperson quote and an optional About paragraph. A language model returns a headline and subheadline, the dateline, a first paragraph that answers who, what, when, where and why, supporting paragraphs, the quote, an About section, media contact placeholders and the ### mark that ends a release.
The format exists because editors skim. They decide from the headline and first paragraph whether there is a story, so the most important facts go first and detail follows, the inverted pyramid used in news writing. A release written that way is easier to cover and easier to lift into an article. Getting the structure right is the part people new to PR most often miss, and the generator handles it for you.
It is strict about quotes. It uses only the quote you supply, and if you leave that field empty it puts a [quote] placeholder where one belongs. A release with a made-up quote attributed to a real executive is a real problem, so the tool does not write one. The same goes for facts: it works from your announcement text and does not look anything up, so dates, prices and figures are only as accurate as what you type. A 1B model can still add a detail you did not give, so check every line.
The model runs on the Toolz server. Your announcement is sent over HTTPS, the server builds the prompt and runs Gemma 3 1B, a small open model from Google, with Ollama, and the release streams back as it is written. That matters here, because announcements are often under embargo: the text is used to write the reply and then discarded. It is not stored or logged, not used to train any model, and not sent to any third-party AI company.
It is free with no signup, within about 20 drafts per 10 minutes. The alternatives are a PR agency, a wire service template, or a general AI chatbot. The tool writes the release; it does not distribute it, so send it yourself or through a wire service.
How to write a press release with AI
Enter company and dateline
Type the company name and the city and state or country the release is issued from.
Describe the announcement
Write the news in plain sentences: what is happening, when, for whom, and why it matters. Include the real figures.
Add quote and boilerplate
Paste a spokesperson quote with name and title, and a short About paragraph, then press Write press release.
Fact-check and send
Check every name, date and number, fill the media contact placeholders, press Redo for another draft, then copy or download it.
What the press release generator does
Standard news format
Headline, subheadline, dateline, lead paragraph, body, quote, About section, media contact and ###.
Five Ws in the lead
The first paragraph answers who, what, when, where and why, as editors expect.
Your quote only
The release uses the quote you give, or leaves a [quote] placeholder instead of inventing one.
Boilerplate section
Your About text is placed at the end in the usual position, ready for reuse on later releases.
Frequently Asked Questions
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