What is the difference between JSON-LD, Microdata, and RDFa?

All three are ways to add schema.org structured data to a page. Microdata and RDFa are attributes woven into your visible HTML, while JSON-LD is a self-contained block of JSON in a script tag. Google recommends JSON-LD because it is easier to add, update, and keep separate from page markup. This tool outputs JSON-LD for that reason.

Where do I put the generated JSON-LD?

Paste the full tag into the of the page it describes, or anywhere in the - Google reads it in either location. If you use Google Tag Manager, copy the JSON and add it through a Custom HTML tag. Always place the markup on the same page whose content it describes, not a template that applies it everywhere.

Does adding schema markup guarantee rich results?

No. Valid structured data makes a page eligible for rich results, but Google decides whether to show them based on quality, relevance, and its own guidelines. Your markup must also reflect content that is visible on the page. Think of schema as a requirement for rich results, not a switch that turns them on.

How do I test my structured data?

Run the generated markup through Google's Rich Results Test and the Schema Markup Validator (schema.org's validator). Both parse your JSON-LD and report missing required fields or syntax errors. After the page is live, the Google Search Console enhancements reports track how your structured data performs over time.

What fields are required for each type?

Requirements vary by type: Article needs a headline, Product needs a name, Event needs a name and startDate, and FAQPage needs at least one question and answer. This tool marks required fields with an asterisk and shows an error such as "Product name is required for Product." while one is empty. It does not hide the output: the JSON-LD still renders and can be copied, so clear every red error before you paste it. Recommended fields that are missing show as yellow warnings.

How do I generate FAQ schema markup?

Choose FAQ Page in the Schema type menu, fill in each Question and Answer box, and press Add question for more. The generator builds the mainEntity array of Question and Answer objects as you type. Each answer should match the answer visible on your page. Note that Google now shows FAQ rich results mainly for authoritative government and health sites, but the markup remains valid and useful for other search engines and AI answer engines.

Is my data kept private?

Yes. The JSON-LD is assembled in your browser with plain JavaScript. Nothing you type, including unpublished prices, event details or private URLs, is transmitted or stored. The one request is when you press Copy: it checks your daily usage allowance and records that a copy happened and which schema type it was, without the field values.

Can this tool generate Product schema for an ecommerce page?

Yes, for a single product with one offer. Choose Product and fill in Product name (required), plus Image URL, Description and Price, which are recommended. Brand becomes a nested Brand object, and Price, Currency code, Availability and Offer / product page URL become one Offer. Type Availability exactly as schema.org spells it, such as InStock: "In Stock" with a space produces an invalid https://schema.org/In Stock value. There are no fields for reviews, ratings, GTIN, shipping or returns, and no way to add product variants.

Does this work as a JSON-LD generator for types beyond FAQ?

Yes, for nine types: Organization, Local Business, Website, Article, Product, FAQ Page, Breadcrumb List, Person and Event. Types such as Recipe, HowTo, Review, JobPosting and VideoObject are not available. It builds one type at a time, so to combine an Organization and a Website on one page, generate each and paste both script tags. It cannot import or edit existing JSON-LD.

Schema Markup Generator

Build valid schema.org JSON-LD for Organization, Article, Product, FAQ, LocalBusiness, Breadcrumb, and more - copy the ready-to-paste script tag. Client-side.

Schema type

A company, brand, or organization - the classic knowledge-panel schema.

Name *

Website URL *

Logo URL

Description

Telephone

Social profile URLs (one per line)

Twitter, LinkedIn, Facebook, etc. - maps to sameAs.

JSON-LD output

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "Acme Inc.",
  "url": "https://acme.com",
  "logo": "https://acme.com/logo.png",
  "description": "We build tools that make the web faster.",
  "email": "[email protected]",
  "telephone": "+1-555-0100",
  "sameAs": [
    "https://twitter.com/acme",
    "https://www.linkedin.com/company/acme"
  ]
}
</script>

Category:seo

Mode:Offline

Version:1.0.0

Access:Free

What is the Schema Markup Generator?

Schema Markup Generator interface on Toolz.dev - Build valid schema.org JSON-LD for Organization, Article, Product, FAQ, LocalBusiness, Breadcrumb, and more - copy the ready-to-paste script tag. Client-side.

The Schema Markup Generator builds valid schema.org structured data as JSON-LD - the format Google recommends for describing your pages to search engines. You pick a type such as Organization, Article, Product, FAQPage, LocalBusiness, BreadcrumbList, Person, WebSite, or Event, fill in a short form, and the tool assembles a clean, correctly nested JSON-LD object with the right @context, @type, and property names. Structured data is how you tell Google exactly what a page is about, which can make a page eligible for rich results like FAQ accordions, product prices and breadcrumbs.

Writing JSON-LD by hand is error-prone: a misplaced comma, a wrong property name, or a missing nested @type quietly breaks the markup and Google silently ignores it. This generator handles the structure for you. It nests PostalAddress inside LocalBusiness, wraps author and publisher objects inside Article, builds Offer objects for Product and Event, and escapes the characters that would otherwise break an inline script tag. It also flags required fields you have left blank and the properties Google treats as recommended, so you ship markup with the fields rich results expect.

As a FAQ schema generator, pick FAQ Page, type "Do you ship to Canada?" as Question 1 and "Yes, orders over $50 ship free." as its answer, and the output is a FAQPage object whose mainEntity holds one Question with an acceptedAnswer of @type Answer. Leave the second answer empty and the page shows "FAQ #2 is missing an answer." As a product schema generator it works the same way: a Product name of Wireless Headphones and a Price of 99.00 in USD becomes a Product with a nested Offer. The same form makes this a JSON-LD schema generator for nine types in total.

Everything runs client-side. Your content - which may include unpublished product prices, event details, or internal URLs - is never uploaded to a server, and the tool keeps working offline once loaded. When the JSON-LD looks right, copy the complete <script type="application/ld+json"> tag straight into your page <head>, or copy just the JSON to drop into a tag manager or CMS field, then confirm it with Google's Rich Results Test. Pressing Copy checks your daily usage allowance and records the copy with the schema type, never the field values.

How to use the Schema Markup Generator?

Choose a schema type

Select the type that matches your page - Organization, Article, Product, FAQPage, LocalBusiness, BreadcrumbList, Person, WebSite, or Event. The form updates to show the fields for that type.

Fill in the fields

Enter the details. Required fields are marked, and the tool warns you about recommended fields (like image or datePublished) that help you qualify for rich results.

Review the live JSON-LD

The generated JSON-LD updates as you type. Empty fields are dropped automatically, and address, author, publisher, and offer objects are nested correctly.

Copy the script tag

Copy the full <script type="application/ld+json"> block into your page <head>, or copy just the JSON for a tag manager. Validate the result with Google's Rich Results Test.

Key Features

Nine Common Schema Types

Organization, LocalBusiness, WebSite, Article, Product, FAQPage, BreadcrumbList, Person, and Event - the types that power most rich results

Correct Nesting & @type

Builds PostalAddress, Offer, author, publisher, and location sub-objects with the right @type so the markup validates instead of silently failing

Required & Recommended Checks

Flags required fields you left blank and warns about Google-recommended properties like image, datePublished, and logo before you publish

Ready-to-Paste Script Tag

Outputs a complete <script type="application/ld+json"> block with script-safe escaping, plus a JSON-only copy for tag managers and CMS fields

Frequently Asked Questions

Schema markup is structured data that describes a page's content to search engines using the shared schema.org vocabulary. Adding it can make a page eligible for rich results such as FAQ accordions, product prices, review stars, and breadcrumbs. JSON-LD, the format this tool produces, is the syntax Google recommends because it lives in a single script tag separate from your visible HTML.

Related Tools

seo

Backlink Finder

Find sites in your niche that accept guest posts, using the search footprints those pages leave behind. Deduplicated by domain, with the page that matched.

seo

Content Analyzer

Audit any page for on-page SEO and readability: title, description, headings, alt text, internal links, Flesch score and keyword frequency, with a score out of 100.

OGP

seo

Open Graph Preview

Preview how your link will look on Facebook, X, LinkedIn, Slack, and Discord, validate your og: tags, and copy a correct meta block

XSG

seo

XML Sitemap Generator

Turn a list of URLs into a valid XML sitemap with lastmod, changefreq, and priority - ready to submit to Google Search Console. 100% client-side.

Comments

0 comments

No comments yet. Be the first to share your thoughts!

schema markup generatorjson-ld generatorstructured data generatorschema.org generatorrich results markupfaq schema generatorproduct schema generatorjson ld schema generatorarticle schemaproduct schemalocal business schema

Learn more

Read the full Schema Markup Generator guide

Command Palette